Waseem El Tanahi
Founder and CEO
Waseem El Tanahi is the founder and Managing Director of Media Republic. Mr. El Tanahi has over ten years of experience in marketing and public relations acquired through regional managerial positions held in the United Kingdom, the United Arab Emirates and Egypt. He has specialized in a range of industries including consumer technologies, retail and private equity, as well as real estate, insurance and publications.
From 2000 to 2007, Mr. El Tanahi worked in several award-winning agencies in London, England; including Frank PR and Indigo Pearl, where he managed communications for several consumer technology customers such as Sony, Logitech, Atari and Gizmondo. Prior to founding Media Republic in Egypt in January 2009, he held the position of Account Director at a leading Cairo agency, followed by a marketing director position at Coldwell Banker Intercontinental Affiliates, where he was responsible for creating a complete communication strategy. for the market the franchise in 35 countries throughout the Middle East and Eastern Europe.
Mr. El Tanahi also served as editor of The Insider Magazine and Real Estate News, before becoming the editor of Cairo 360, the leading online magazine that serves as a critical guide for Cairo, Egypt. He graduated with honors from Richmond, the American International University of London in 2002, and earned numerous CSE degrees in management, corporate communication and journalism.
Rana Zeyada joined Media Republic in 2011. Previously, Zeyada has held positions in various agencies based in Cairo, including Tarek Nour DDB and Equinox, where he has worked with various international clients such as Mazda, Hyundai, EFG Hermes and Azza Fahmy. Zeyada has managed the Gianaclis Vineyards account for Al Ahram Beverages since May 2011 and works on various other accounts including Bites Food Company and Al Ismaeliya.
Reem El Waziry
Reem El Waziry joined Media Republic in March 2011. El Waziry began his career at Core Publications as a brand manager for Gmag magazine. After 2 years in this position he assumed the role of brand executive at British American Tobacco where he was responsible for the planning of the brand, the budget and the execution of the campaign. El Waziry is the active account manager for ID Vodka, Stella, Heineken and Fairmont Nile City and the International Restaurants Group.
Senior Executive Account
Alex Mady joined Media Republic in February 2011. Prior to joining the company, he previously worked at the leading digital agency, Samady Communications (a Vodfone company). Mady joined the company to work exclusively on the Gianaclis Vineyards account and has since been responsible for executing marketing communications such as the creation of product ambassadors, relations with embassies, public relations and logistics. production. Mady has also edited several Star projects for Al Ahram Beverages such as the Shobra Bar Hop and the Stella Le Monde Selection show.
Sherif Kamel began his career as a journalist in 2006 before entering advertising where he worked as a copywriter in various agencies including TNA and, more recently, Intermark. He recently joined the creative team at Media Republic to manage the requirements of his client portfolio. During his career, he has worked on Hyundai, Mazda, Pfizer, Glaxo Smithkline and National Bank of Egypt among many others.
Senior Graphic Designer
Ahmed Samy is one of the lead designers working on the Gianaclis Vineyards account. He began his career as a designer at the Middle East Times in 1997, followed by Marcom for 2 years where he worked exclusively on Mercedes Benz and Bang & Olufsen. Since then he has worked in various agencies including Meric, U5 / PMG, where he worked on several accounts including Shell, BMW and Ernst & Young. Ahmed Samy joined Media Republic in October 2010.
Ali Waheed joined Media Republic in 2011. He began his career in various agencies before moving to Core Publication as a senior graphic designer working on Campus and Gmag. After 2 years, he returned to the world of the agency starting from HMD and finishing up as Art Director at the DNA Creative Design creative in various positions for Fairmont Nile City, Wabi Sabi Sushi, Renault, Mahindra Auto and Azza Fahmy. Waheed started working on the ABC account in December 2011 with the increase in workload.
2D and 3D designers
Ahmed Morad joined Media Republic in January 2012 after 8 years of experience as a 3D animator in various companies including Cairo Cartoon Company and Marionette Animation. In his role in Media Republic he is responsible for 2D and 3D artwork for everything from storyboarding to interiors and 3D conceptualization of point of sale installations and marketing guarantees. Morad works on several accounts including Al Ahram Beverages and Financial Service Company.
Discover the Media Republic marketing communication team, based in Cairo 360.